A couple of hours before the official unveiling of their new 9-5, the ailing Swedish brand has released pictures and a press release for the new car. (Nice to have Saabsunited for English versions :-D) It’s the Aero-version that’s being presented, and . . . well . . . I don’t know how this car is going to make any impact on car buyers not already into Saab. At the same time, Saab has released a new world-wide commercial campaign on their 9-3X, called Changing Perspective. Saab is a relatively small car manufacturer in the global market, which over the years has driven many innovations, from turbo technology and seat heating to effective use of alternative fuels. “Now we’ll bring back an even larger share of the production and initiatives to Sweden, and then we also want to take a starting point based on what actually makes us unique,” says Annika Priou, Marketing Communications Manager. Good lycka with that.
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